EMBR DESIGN GROUP

EMBR is a design-led lighting brand conceived and developed by NBBO to unify an established portfolio of UK lighting businesses under a single strategic vision. Through discovery and creative workshops we created a brand strategy and Brand Playbook defining EMBR's vision, purpose, positioning and creative direction.

As the brand evolved, our strategic work revealed EMBR's immediate opportunity lay in strengthening its B2B proposition while building the foundations for future consumer growth. Guided by thoughtful, ethical design, NBBO developed a cohesive brand ecosystem spanning identity, messaging, art direction, content creation and digital experiences.

Launching in 2026 with four new product collections, hand made in the UK, EMBR brings this strategy to life as intended.