mōi is a lifestyle brand conceived and developed by NBBO in collaboration with designers Nicole Buchanan and Andrew Johnston a project that showcases our approach to building brands with purpose, story and cultural relevance.

Created during the COVID-19 pandemic, mōi responded to a moment when people were rediscovering home cooking, local businesses and the value of everyday rituals, leading NBBO to develop a cohesive brand experience spanning food, storytelling, photography, in-person workshops and more than 150 original recipes.

mōi reflects our belief that meaningful brands are built through strategic thinking, compelling narratives and considered design, creating experiences that inspire connection and leave a lasting impression.