Workshop Facilitation
Design Research
Retail Strategy

adidas Originals Flagship Incubation - a research and strategy project exploring the role of adidas Originals flagship stores during the incubation phase of key product campaigns in-store.

NBBO was engaged to conduct in-store research with customers and staff to assess the impact of a recent brand reset and how it was being experienced across the customer journey within the physical retail environment.

The research focused on key touchpoints including shopfront windows, staff interaction, and mannequin styling to understand their role in shaping the incubation phase of product campaigns.

Through the assessment, NBBO developed insights and recommendations to guide future incubation campaigns and strengthen flagship store activations in line with the overarching Originals brand strategy to shape culture.

NBBO led the Discovery and Define phases of this project, guiding the work from in-store research and insight generation through to strategic direction.

This project was delivered in partnership with retail agency IMA Global and adidas Originals Flagship Stores.