Workshop Facilitation
Retail Strategy
Ideation

adidas Women’s Performance Playbook - a global activation playbook designed to help markets deliver more relevant, consumer-led, women’s performance experiences in-store.

Following a workshop on the SS22 women’s strategy and consumer journey, NBBO identified an opportunity to develop a layer of retail tools and activation ideas that could sit alongside seasonal campaigns whilst enabling a more holistic and sustainable, activation of the store throughout the year.

The playbook focused on two core women’s consumer profiles - those on a mission and those seeking escape - mapping their end-to-end retail journeys and identifying activation opportunities across physical, digital, and membership touchpoints.

Structured around a calendar of key moments, the playbook provided markets with a flexible framework to activate women’s performance in-store, test ideas over time, and evolve experiences based on insight and learning.

The outcome established a living, test-and-learn approach to women’s retail activation, enabling markets to better connect with women’s needs, motivations, and mindsets while continuously building knowledge to inform future iterations.

NBBO led the workshop facilitation, strategy development, and transition to ideation, translating insight into a globally scalable playbook, that would inspire new ways of engaging women in-store.

This project was delivered in partnership with retail agency IMA Global and adidas Performance Retail Marketing.