Adidas Women’s Performance Playbook is a global retail activation framework developed by NBBO in partnership with IMA Global and adidas Global Performance Retail Marketing, to help markets deliver more relevant, consumer-led women’s performance experiences in-store.

Through strategic workshops, consumer journey evaluation and activation planning, NBBO identified opportunities to create a more holistic and sustainable approach to women’s retail experiences beyond seasonal campaigns. The resulting playbook mapped key consumer journeys and activation moments across physical, digital and membership touchpoints, providing markets with a flexible framework to test, learn and evolve retail experiences over time.

The framework established a more adaptive approach to women’s retail activation, empowering markets to create more meaningful consumer experiences while continuously building insight to inform future campaigns.