Adidas’ Communication Toolkit is a global retail framework refined by NBBO in partnership with IMA Global and adidas Global Performance Retail Marketing, to improve how training apparel is presented in physical retail stores.

Through design strategic workshops, in field research and customer journey evaluation, NBBO assessed the existing in-store communications toolkit and identified opportunities to create more consistent, consumer-centred communication. The resulting strategy reimagined the end-to-end, in-store retail experience, informing a refreshed creative direction with clearer product storytelling and stronger in-store engagement.

The framework established a more intuitive approach to communicating adidas Training, empowering retail teams to deliver more confident customer experiences and better-informed purchase decisions worldwide.