Workshop Facilitation
Design Research
Retail Strategy

adidas Communication Toolkit - a global framework designed to guide teams in presenting training footwear and apparel collections in adidas stores worldwide.

NBBO was engaged to evaluate the effectiveness of the existing communication toolkit and how it was being applied across the customer journey within the physical retail environment.

Through this assessment, NBBO developed strategic recommendations and a refreshed end-to-end customer journey to inform a new creative direction that would evolve the toolkit.

The outcome introduced more consumer-centric ways to present training products in-store, with clearer storytelling to support more confident purchase decisions.

NBBO led the Discovery and Define phases of this project, guiding the work from research and insight generation through to evaluation and strategic direction, informing a more consumer-centric creative response.

This project was delivered in partnership with retail agency IMA Global and adidas Performance Retail Marketing.