Experience Strategy
Spatial Design

Setting a new benchmark in experiential retail, the Sydney and Melbourne Discovery Stores were Telstra's first new retail Flagship stores to blend cutting-edge technology with interactive physical design.

Working in-house as the project lead, experience design manager for Telstra at the time, NBBO’s founder Nicole Buchanan, created a dynamic, customer-first space featuring digital touchpoints, modular displays, and immersive user engagement zones.

These award-winning flagship stores redefined Telstra’s brand presence and were recognised for their innovation in transforming Australia’s retail landscape.

The Sydney store was recognised with gold at the Sydney Design Awards for its service design and also by the Retail Design Institute with an international award of merit.

AWARDS
Sydney Design Awards
Gold winner: Service Design
Design representative, speaker at awards ceremony

Retail Design Institute
International award of merit in best retail category: Telecommunications